How Video Affects SEO
Google’s search engine algorithms are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video play key roles in how the content is crawled, indexed and served to users.
Video SEO Ranking Factors
Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy.
YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine. And Google SERPs directly feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback. So the connection between high-quality video content and its impact on SEO is enormous.
Your marketing strategy is incomplete without video – search engines and prospects will take notice. YouTube SEO is a mandatory investment.
Video, When You Need It
Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use.
At Taki Global Marketing, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way.
And you’re not stuck with contract retainers or rigid off-the-shelf video products. Video SEO services and video optimization are customizable to what you need right at this very moment, with offerings being a la carte or rolling. To optimize your digital marketing with video SEO is to cash in on wide-scale trends and consumer habits.
